In the meetings industry, few relationships are as vital to the success of an event as the one between the meeting planner and the convention and visitors bureau (CVB) or destination marketing organization (DMO). Planners rely on CVBs for many services, such as helping them choose a destination, selecting hotel and meeting venues, sourcing vendors, suggesting activities and even marketing.
The role of convention salespeople at CVBs is not just to convince planners to bring an event to their city but also to ensure that the event is successful and benefits attendees as well as the community.
How CVBs Benefit Planners
“Working with CVBs benefits meeting planners such as myself,” says Amanda Tran, senior vice president of the Washington State Dental Association. “We depend on them to help promote the value of our meeting to the community and leverage their community relationships on behalf of our event. The service they provide is almost like an extension of staff.”
Tran uses CVBs for help with the RFP process, vendor referrals and assistance with logistical planning. “They know the city and have tremendous resources for meeting planners. Collaborating with a CVB ultimately helps in achieving my goals and objectives for our meeting,” she adds.
For Jane Kantor, CMP, director of sales for Visit Bellevue Washington, the key is in understanding what the group’s objectives are for the meeting. “Whether it’s their annual meeting, whether it is focused on a particular topic or if they are looking for some networking; we then figure out how we can marry up the resources in our area to help them achieve that.”