PRESIDENT, INNSIGHT HOTEL MANAGEMENT GROUP
With 16 hotel properties located in cities throughout Oregon and Washington and three more currently in the pipeline, Innsight Hotel Management Group has become a respected hotel management company in the region. Add to that the countless awards and the industry recognition that the company has received and it is apparent that the company is doing many things right. The success of the company reflects the personal philosophy and commitment of Richard Boyles, the company’s founder and president.
Boyles explains, “One of the pillars of our culture is that we are a community.” Looking inward, Boyles explains that he “is committed to recognizing the potential of the people in the organization and developing them to be great leaders.” Looking outward, the company and the employees are actively involved in projects that benefit the community.
“Community involvement is a value that I hold deeply. We are involved in many ways with a focus on education,” says Boyles. From serving on the Advisory Council of the University of Oregon’s Clark Honors College to supporting young people through the SMART (Start Making A Reader Today) program, Boyles and his employees actively give back to the community.
Boyles’ interest in hotel management began when he joined his father in real estate ventures. “My job was to develop properties and find a use for them,” he explains. “We found a piece of property that seemed suitable for a hotel but was passed over by hotel developers. So, we decided to develop a hotel ourselves.” The first hotel was successful. “That got my attention, and since we had other similar properties, we looked at this as an excellent opportunity,” explains Boyles.
With expertise in real estate, but not in hotel operations, Boyles recruited a business partner who had experience in operating hotels. Together they founded Innsight Hotel Management Group. Boyles says that the basis for the success of Innsight is twofold: the property and the people. “With any new development you must complete your due diligence. The property is about the homework you do, and the operations is about the people you hire,” he explains.
Doing the homework on properties means looking for locations and markets that offer a high potential for success and matching each property with the correct brand. The company currently operates hotel properties under a variety of brands including Marriott, Hilton and Intercontinental Hotels Group. “We work hard to ensure that the type of hotel meets the needs of the market,” says Boyles.
The second basis for success is the people. The organization reflects Boyles’ philosophy of recognizing and developing the potential of the people in the organization. He explains, “I am always excited when I am able to offer growth opportunities for the people in the organization. We provide management training programs to prepare people to move up, and we try to promote from within whenever possible.”
Boyles is an enthusiastic proponent for the tourism industry through his involvement with several industry and tourism-related organizations. He serves on the Board for Travel Lane County and is a member of the Oregon Tourism Commission. He is also actively involved with the Oregon Restaurant and Lodging Association.
Boyles says, “Hotels make life comfortable on overnight stays, but there is usually some other reason for visitors to come to an area. So, bringing tourists to the region supports the hotel industry, but it is also a plus for everyone offering goods and services.”
In addition to leading Innsight and being active in the community, Boyles owns Iris Vineyards, located near Eugene, Oregon. He explains, “I have always been interested in viticulture, and the vineyard helps keep me grounded. It continually reminds me of the breadth of the tourism industry in the state.”
Boyles’ success is directly related to the energy and enthusiasm with which he approaches life. “I like new projects and new challenges. I enjoy finding new problems to solve, and I am constantly looking for opportunities to use my creativity,” he says.