By Mattie John Bamman Get started with this helpful guide Social media is one of the least expensive forms of advertising available, yet it’s a powerful tool. It can be used to reach a global audience and this means it’s especially effective for attracting attendees to events. Conferences, business events and festivals are prime candidates for harnessing the power of social media because they naturally excel at creating a buzz. Simply announce the event on social media and then strategically publish newsy updates interspersed with promotional messaging until the big day itself. If done effectively, your audience will organically grow and flourish.